Trendspotting & Strategy-Making

Gain Your Edge is a twice-monthly podcast on all things IT. In this week’s show, we’re visiting with Glenn Squire, Portfolio Practice Lead for Strategic Consulting with Epsilon, to engage in some trendspotting. We pick Glenn’s brain for expert tips on how business leaders can spot trends and leverage them for improved strategy and planning.

With 15 years of marketing experience, Glenn is responsible for driving marketing strategy and serving as a trusted advisor for Fortune 500 clients in insurance, telecom, and other industries. Glenn also focuses on helping companies modernize capabilities through customer experience and digital transformation.

References and Resources

• Epsilon Strategic Consulting
• Forrester Research
• Gartner Research
• Juniper Research
• TED Radio Hour Podcast on NPR
• The Economist
• Revisionist History Podcast by Malcolm Gladwell
• Planet Money Podcast on NPR
• Whitepaper from Epsilon “The Social Shift Toward Messaging”
• Epsilon’s Content Library on LinkedIn

Contact Our Guest Expert

Glenn Squire LinkedIn

More

Host Skip Lineberg

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